On the eve of his new LP release, Mama, the EDL team had the opportunity to speak with East-Atlanta rapper Phay and get a bit of insight on his new album and overall artistry. During the almost 40-minute conversation, topics like Phay’s nationality and its heavy influence on his music and particularly, this album, were touched on, as well as the recording process of the 14-track LP, and some of the promotional method’s Phay took leading up to the ultimate debut.
For those who aren’t familiar with Phay, you can be sure to see an article covering his music via just about every reputable online platform (he premiered his album via (highsnobiety.com). The album itself holds weight with features coming from acclaimed artists like Young Dro with their Holy Moly collaboration, and Kap G with their previously released track, Adios. Sonically, the project explores a plethora of different sounds and vibes. Phay let us know during the phone call that some critics saw the extreme diversity of the album as a weakness, but for those of us that appreciate music for its message and the feeling it invokes, I think it’s safe to say he provided a body of work that’s relatable to more than just one demographic.
Atlanta is full of many rising talents looking to become the next big thing out of the area, but Phay’s formula towards success is that of which should be dearly noted. The ‘Mama’ movement is just getting started, and after experiencing his LP, I’ve learned that Phay’s blueprint is deeper than rap. As the year pans out, we’ll be tuned in and expecting new innovative moves coming from the upcoming phenomenon. “MamaTheBrand” is coming soon.
If you haven’t checked out his Mama LP, stream here. Holy Moly is an EDL favorite as of now. Comment below and tell us some of your favorite tracks off the album.
Tune in to the DopeLife Exclusive with Phay below.